![]() ![]() ![]() An effective pre-header has 3 key elements: (The snippet is trying to read the code the shows the header image in your email).īut, as marketers, we can do a bit better than that. For "letter style" email campaigns, this first line is usually a "dear customer" opener.įor promotional messages, you may see a lot of snippets that read "To view this email as a webpage, click here…" That's better than gobbledygook, which is what shows if there's no text above the first image. Snippets are used on iPhones, Android phones and even in Gmail's inbox. The gray lines in the above example are called the "snippet," showing the first lines of actual text in the body of your email. The pre-header is also what shows up in mobile inboxes, next to the From Name and Subject line. First, if images are turned off in the email, the pre-header ensures that your message can still be understood, without images, before your reader even has to scroll. Not every email has them, but they should! Ever wondered what they're for? Pre-headers have a few good uses. You'll find something that looks like this: It's the line or two of pure text above the graphic header banner in an email marketing message. You've almost definitely seen the pre-header of an email before. ![]()
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